NOVASOIL (Incentives and business models for soil health)

The general objective of NOVASOIL project is to highlight the benefits for the society and the environment from the investment in soil health.

The main expected outcome of the project is a toolbox for the analysis of suitability of different business cases that promote soil health. This toolbox is based on a set of good examples from Europe and other countries and the needs and demands from the society.

The toolbox will include a categorisation of the models and business cases taking into account:

  1. Sustainable soil management under different land uses and climatic conditions.
  2. Products based on practices promoting soil health.
  3. Consumption and certification practices conductive.
  4. The reuse of land.
  5. Sustainable soil management in the context of the EU Taxonomy Regulation.

Project activities include:

  1. Developing a portfolio of multidimensional business cases and good examples of investment in soil health in Europe and beyond.
  2. Analysing of existing models in the world, which allows creating new incentives and new revenues from healthy soils.
  3. Applying a co-evolutionary approach to modelling that promotes soil health; d) develop a set of stimulus prototypes and a test network.
  4. Analysing of current policies and technologies related to soil health and farm income provision; f) develop a community of practice around soil health investors and key actors.
  5. Increasing interest in soil health through a digital marketing strategy plan.

Project information

The project is financed by the Horizon Europe Programme.

Eligible period:  01.01.2023–31.12.2025  

Total budget: is 4 388 915 €, METK’s budget: 352 500 €

The coordinator of the project is Evenor Tech SL, Spain. There are 16 EU partners in the project.

Project Manager:
Kalvi Tamm
Senior Researcher and Head of Agrotechnology Unit
[email protected]

Related links

Project website
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